Helping high

look and feel the best version of themselves

I have worked with

I am a Highly Compassionate Transformation Coach and Personal Branding Expert

With over two decades of global HR career in executive roles with Fortune 100 companies such as GSK, Citi, Unilever, ABN AMRO, and Pepsico, spanning three continents.

But my journey hasn’t been easy…

You see, courage and resilience have been, and always will be, the core of my professional and personal development. I started from the bottom as a customer service representative in a bank, but I did everything in my power to become a little better each day and eventually achieved the Senior VP role with one of the largest food and beverage companies in the world.

i have
lived in

Personal branding expert in PakistanPersonal branding expert in USAPersonal branding expert in UKPersonal branding expert in SingaporePersonal branding expert SwedenPersonal branding expert in TurkeyPersonal branding expert in UAE
Meet Fariha Salahuddin, personal branding expert and consultant


Fariha in
UAE Achievers Talkshow

Regional Executive Director, Commercial Bank

Fariha is an HR expert in personal branding and an excellent transformational coach who really helps in developing your inner core into an ideal self. I had an opportunity of attending her training which gave me clarity on what need to be achieved and how to look forward to achieve the desired goal. Her expertise on leadership development and transformational coaching is really extraordinary. Thank you for the great training

Regional Executive Director, Commercial Bank
Head of Operations

Fariha is a Fortune 500-level coach and personal development expert who supported me during a career transition. As a high-performing individual, opportunities need to be crafted, and thanks to Farihas holistic approach it helped me envision a future career and life with a happy and positive life in mind. Fariha helped me create a new pathway at a challenging moment. I Appreciate Fariha, and her expertise, and highly recommend her as a personal executive coach.

Head of Operations
Area Finance Director

Fariha has contributed to my leadership development by bringing out what is authentic for me and what people could see and feel for themselves. Her advice and thoughtful manner is always spot on and she just “gets it”. I have enjoyed working with her and will continue to do so!!

Area Finance Director
Testimonial Commercial Lead 1

Hi Fariha,

It was a pleasure speaking with you. The way you touched upon various elements and linked them with the bigger goal was very interesting. Also, the detailed personality chart and effective ways to overcome obstacles and adversity at different levels were something new to me.

Thanks for your time and effort.

Commercial Lead
Testimonial Global Marketing Director

Fariha is an exceptional coach and an HR leader who has personally helped me a lot as I transitioned to a global role. She enlightened me on the nuances of leadership and how to work in a multicultural environment and also made me realize my blind spots in the journey. She has very high empathy, and when she is trying to help- she digs at the roots instead of just hacking the leaves. She is the best coach I have worked with, and her insightful, nuanced and practical advice has helped me become a better version of myself.

Global Marketing Director
Testimonial Banker – Regional Head

I recently had the opportunity to attend a really enlightening professional coaching session with Fariha. Her structured approach, empathetic listening skills, and clarity of thought are traits I found quite commendable. As this was my first session with a qualified coach, I am glad it was with a professional like Fariha, who had an illustrious Corporate Career in HR backed by sound credentials.

Banker - Regional Head
Testimonial Dental Hygienist

I’ve had Fariha have a coach for some time, and she was great at helping me work through blocks getting in my way and getting me toward those goals I had been trying to achieve. I recommend her to anyone interested in having some coaching.

Dental Hygienist
Testimonial Entrepreneur/Ex Banker

I was referred to Fariha by a friend for a life/leadership coaching session. I was skeptical about the whole utility of life coaching as such. However, after a few sessions with her, I’m an absolute believer in the efficacy and utility of such coaching sessions. 

Fariha, in a few sessions, not only managed to help me identify core issues & pain points that I’ve been troubling me for yrs but also enabled me to self-prescribe ways to manage and make progress in the resolution of those issues. 

Fariha has exceptional abilities to make people comfortable around her. She connects almost instantly & effortlessly with people on a deeper emotional level; thus, she’s able to get to the core & even complex issues reasonably quickly. 

Strongly recommend having sessions with her to iron out life issues that somehow are almost too overwhelming to handle on our own.

Entrepreneur/Ex Banker
Testimonials Senior Manager/High Potential working for a large conglomerate

I am delighted to get a chance to meet you; thanks to Arshia and her team for this.

Not every day you get a chance to meet with someone who resonates with the same energy and values as you. We connected well, and I have no idea where the 90 minutes of our discussion went. I can’t thank you enough for your willingness to understand my challenges and your desire to help me further despite the time limitation.

During our discussion, you really helped declutter my mind, which I’d very much needed, and by the end of our conversation, I was only further motivated to pursue my interests. What I liked the most was your acknowledgment of my challenges and encouragement. I left the room with the conclusion that I will only go the extra mile which is needed for my own growth regardless of other factors.

I wish to stay connected with you.

Senior Manager/High Potential working for a large conglomerate
Testimonails Senior Manager/High Potential working for a large conglomerate

It was a beneficial and unique intervention. The session stretched over the scheduled time by almost 45 mins, and Fariha ensured that we could comfortably complete our conversation.


Confidentiality of the session helped me be candid in the setting.

Fariha made sure I openly shared my ultimate ambitions, and we collectively derived the attributes needed to achieve them. Moreover, received guidance on how to acquire and exhibit the identified skills/attributes.

Fariha guided me on the spectrum of energy levels that leaders possess and shared tips on how to improve on them to succeed in personal & professional life.

Also received excellent advice from Fariha on overcoming fears and biases; the best part was that I could openly share my vulnerabilities without fearing repercussions.


Prior details on what to expect from the session would make it even more fruitful.

Follow-up sessions would be great for tracking progress in the identified areas.

Senior Manager/High Potential working for a large conglomerate
Testemonail VP, HR.

I have known Fariha for over ten years. We worked together at GSK – Fariha is non-judgmental, intelligent, caring, and passionate about her craft.  

I had been thinking of getting a coach for a long time but was unsure if it would help me. A Coach who could help me to navigate through my career aspiration & also accelerate the leadership energy to achieve that. 

Working with her exceeded my expectations by far, as she has been able to guide me wholistically on my career journey and its relationship with the leading energy needed for sustainable performance and personal growth.  

Her coaching also helped me orient and organize my thoughts around self-determination and acceptance of others’ uniqueness and well-being. 

I’m thankful to Fariha for her impact on my career.



As a high-energy and personable speaker, I combine my passion for motivating individuals with a warm and approachable demeanor.

As a keynote speaker, my goal is to use my story, coupled with my authentic and relatable approach to make sure your audience leaves your event feeling motivated and empowered.

I speak on the following topics.


Personal effectiveness & well being


Women in Leadership


Transforming Energy & Image


Future Work Leader


Leadership Impact


Employee Value Proposition


Managing self for students

fariahs speaker
Certifications & recognitions
Certifications and recognitions as a personal branding expert: iPEC
Certifications and recognitions as a personal branding expert: London Image Institute
Certifications and recognitions as a personal branding expert: Reiki



Transformational Coaching Leader

by UAE's next Mastermind Awards


Asia’s 100 Women Power Leaders 2023

presented by White Page International


Top 20 Life Coaches to look out for in 2023

Entrepreneur Herald


Honorary Award HR Thought Leader

UAE Business Leader Award presented by UAE's next Mastermind Awards


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